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艺术欣赏 > 平面设计

青脊 | 王福记猪肉脯品牌升级

2017/7/4Cinque TerreCinque Terre

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委托人同时给了我们很大的设计自由度，让设计去发挥最大的价值，在尝试多种设计风格后，最终我们定下了的整体视觉感受中性简约自然的风格，优雅与大气，古拙与现代简约的结合。在色彩上提升视觉冲击力。但又不过分妖艳，从而体现高品质、天然的品牌定位。整体呈现清新、温暖、温柔、愉悦、优雅的视觉感受，在设计执行过程中，拒绝过度设计，让设计呈现最自然最认真的态度。要知道好的设计是让人感觉刚刚好，就好像品牌与生俱来本该有的样子一样。
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